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We can accurately think of communication as passing through us changed, to be sure, by our interpretations, our habits, our abilities and capabilities, but the input still being reflected in the output.
BACKGROUND
THE PROPONENT
Wilbur Schramm
(1907-1987)
prior mathematical model. the Fields of Experience Role of Exchangeability Feed back loops
Definition of Terms
Encoding
Decoding
Interpreting Message
Source
Destination Signal
Feedback
Interpreter
Interpreter
Decoder Message
Encoder
Interpreter
Interpreter
Decoder Message
Encoder
Feedback the return process in which the originator of a message also acts as the recipient of a message resulting directly from the first message Tannenbaum
Two Sources of Feedback The message returning to the originator of the first message from the recipient (originated with Ferdinand de Saussure 1915) People are constantly monitoring their personal communication behavior and evaluating it what is sometimes called self-monitoring. * Feedback can initiate from sender or receiver.
Interpreter
Interpreter
Decoder Message
Encoder
Destination
STRENGTHS
The model provides an additional
perspective which is the field of experience Included feedback, context and culture Adapted by other model designers
WEAKNESS
levels of communication
Applying Communication to
Educational Communication Being able to identify noise Helping Create Overlapping fields of experiences
(expectancy) stimulating recall of prior learning (retrieval) presenting the stimulus (selective perception) providing learning guidance (semantic encoding) eliciting performance (responding) providing feedback (reinforcement) assessing performance (retrieval) enhancing retention and transfer (generalization).