Professional Documents
Culture Documents
Overview
Define Social Media Social Media in Recruitment Social Media Tools Recruiting Strategy Challenges and Roadblocks
Social media describes a new set of internet tools that enable shared community experiences, both online and in person. SM is a community of people with common interests who connect with one another to learn, play, work, organise and socialise. Communities can be large or small, local or global. They can be public or restricted to members.
are using
Social Media
for..
Using social media for employment branding allows you to meet potential candidates on their territory and engage in richer, more meaningful dialogue with them and because social media is a conversation, people are a lot more likely to find you. Why? Because theyre actually looking for you. They want to talk to you so if you follow the rules of good conversation, your labor market will actually seek you out.
http://www.brandfortalent.com/blog/
Social Networks
Linked in Facebook Twitter You Tube
Job Portals
Naukri.com Timesjobs.com Monster.com Capital jobs
Referrals
Employee Referrals
Seen by users as a credible extension of their resume and a way to research relevant industry information:
Search employees and target organisations Join Groups to join in discussions and have access to industry information Network with other industry professional Reference check
Ernst & Young, Deloitte, Hallmark, Apple and the CIA all have dedicated Facebook recruitment strategies Facebook is being used as a strategy to connect with passive candidates and to build long term talent pools
Aussie iconic brand Bushells have successfully created a group with a following of 8500 people who make comments and share ideas
Facebook is more than social networking, its a force for social action Mark Zuckerberg, founder
Twitter
Advertise job opportunities Network with industry leaders Source of candidates Employer branding tool Reach a wider and passive audience Respond to comments, requests, feedback, complaints
in real time
Follow discussion on various recruitment topics Engage in conversation and headhunt talent
YouTube is the leader in online video, allowing people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, mobile devices, blogs, and email. Founded in February 2005 Channels created as a portal for recruitment videos, resumes .
College
Rehires Social Media Walk-Ins
6.6%
4.3% 3.5% 2.5%
3rd Party
Career Fairs Temp-to-Hire Other
2.3%
1.9% 1.6%
Agency (Retained)
Internet Radio
2.1%
2.1% 1.5%
8.1%
external activity?
Do you want to listen to or support your customers?
Be prepared to be overwhelmed
Spam
Its a moving target Companies need to overcome their fears i.e. giving control back to the consumer Be real & honest to the audience Can be a lengthy process to implement Being aware of your Social Media policy
CONCLUSION
It is a pivotal moment to embrace social media. More interactions happening online, opening up opportunities for finding and sharing ideas and information. Younger generations realizing the value of being purposeful about whats posted about them online.
Cont
Whether you are a student, a counselor or someone looking for new talent, you can benefit from learning about and using social media in a responsible and effective way.
Your Assignment
Questions?
References
www.socialrecruitment.com Taleo Research Paper www.dameondigital.com www.brandfortalent.com/blog www.hrb.org