LACOSTE

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SHERALLI SHARMA SHWETA CHOUDHARY

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HISTORY

Ren LACOSTE (1904 1996) 3/16/12

L.12.12
L Lacoste 1- cotton petit pique 2- short sleeve design 12- sample no. selected by Rene Lacoste Classic polo t-shirts Made with petit pique cotton fabric Hand stitched color 2 mother of pearl buttons on the plaquet

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GLOBALIZATION
License to manufactur e and distribute in spain License to License to License to manufacture manufacture License to and distribute and distribute manufacture clothes 1933 manufacturein and distribute clothes in clothes in distribute 1971 Turkey and 1990 and Japan Shanghai 1994 clothes Mexico in Thailand 1987 License to 199 manufacture 3 and distribute clothes in Australia 1982

1952
License to manufacture and distribute clothes in Brazil

1961

1978

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MARKETING STRATEGY

Changing the brand image in early 2000s. Targeting the consumers who are more fashion forward by re- Product placement in popular movies and TV positioning. shows Promotions

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MARKETING MIX
PRODUCT

Men

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MARKETING MIX

Women

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MARKETING MIX

Kids

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MARKETING MIX

Accessories

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MARKETING MIX
Home

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MARKETING MIX
PRICE -A brand designed with high end consumers in mind that are willing to pay a premium price for a premium product. PROMOTION Social networking sites - Newspapers , Fashion Magazines - Product placement in popular movies and TV shows -Celebrity and athlete endorsements - Public Relation
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PLACE
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800 sale points all over the world 37 retail stores in INDIA

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SALES AND DISTRIBUTION

DEVANLAY GROUP WORLDWIDE LICENCEE TO MANUFACTURE AND DISTRIBUTE CLOTHES

TURNER MORRISON

SPORTS & LEISURE APPAREL Ltd

DISTRIBUTORS IN INDIA (DELHI)

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LACOSTE RUNWAY COLLECTION S/S 2009

PATTERNS Stripes -Small checks -Monochromatic -Minor colour blocking
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LACOSTE RUNWAY COLLECTION S/S 2010

INSPIRATION -Blue skies and sunshine COLLECTION -Simple, Sporty, Chic PATTERNS - Micro pleated mini skirts -Stripes -Monochromatic -Airy mesh sneakers -Cable knit dresses

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LACOSTE RUNWAY COLLECTION S/S 2011

INSPIRATION -Modernist Architecture COLLECTION -Tribute to Rene Lacoste PATTERNS - Graphic prints -Stripes -Monochromatic -Pleated pants - geometric prints

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LACOSTE RUNWAY COLLECTION S/S 2012

INSPIRATION COLLECTION -Unconventional Chic PATTERNS

- Graphic prints - Stripes - Monochromatic - geometric prints - Dropped waists - Sleeveless shifts - Floor length jersey dresses

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LENZING COLOUR FORECAST S/S 2013

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PRINTS

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Modernist Peasant shift Buffalo roll neck Trapeze gaucho Power-shoulder polo
60s-inspired| ankle length | Low slung gathered | wide leg| undulating hem Dropped yoke |body-skimmingshoulder | bracelet-length sleeve |soft neck Swing hem| to waist | rounded baggy Exaggerated shoulderline | Taper to narrow hem | mid-thigh

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SILHOUETTES