The Future of Spatial

Paul Farrell
Managing Director NGIS Australia paul.farrell@ngis.com.au www.ngis.com.au

"The achievement of excellence can only occur if the organization promotes a culture of creative dissatisfaction."

Google Buys Motorola Mobility

Target: Smart-phones, Tablets, Cable Set-top boxes, Patents Key Numbers
US$12.5B US$9.1B 19,000 28,800 30 13

Picture of the Future of some sort

The Last 150 Years

The Next 50 Years?

Demographic Technology
Smart Grid Consumers empowered, motivated, active

Media Other
Oil Medicine AI Space Climate Change

The Perfect Storm Cloud for 2014

1. 2. 3. 4. 5.

Consumerisation Virtualisation App-ification Self Service Cloud The Mobility Shift

(Gartner, 2011)

What Does The Spatial Industry Need to be Aware of?

1. 2. 3. Accessibility Mobility Emotion

Microsoft
MapPoint Bing Plug-Ins for Excel SQL Server Spatial

Monitor

Action

Identify

Notify

11

13

Microsoft Solution Stack

???

???

???

Microsoft Cloud Solution Stack

???

Future

Why Is This Clever?

1. 2. 3. 4. Gets the right information to right people. Spatial technology but few maps. Opt-In/Opt-Out Lets them make the decision.

Clever Technology + Grey Matter = Situational Awareness, Good, quick decisions & capability to react

Clever Technology : iPad

Google : Where Does It Rank in Size? (15/8/11)

15/8/2011 Company Apple Microsoft IBM Google Oracle Amazon Mark. Cap 330 201 188 158 125 81 Share Price 356 24 157 490 25 178

15/11/2011 Mark Cap 361 224 222 199 166 99 Share Price 388 27 188 616 32 217

21/3/2012 Mark Cap 565 268 236 206 151 88 Share Price 606 32 204 633 30 192

Google

Google Combo

How Big Is Apple?

Apple and Spatial

Apple Jobs

Patents

Augmented Reality Maps Schematic Maps

Operating Systems

iOS 3.2 own DB for LBS iOS 5.0 disclaimer has whole section on Map Data not there before.

Acquisitions

Placebase - 2009 Poly9 2010 C3 - 2011

Acquisitions

Apple and iPhoto

Why Look At These Companies?

 Large diagram of Acquisitions/competition

Lessons Learnt
1. 2. 3. 4. Think big. No consultation just do things. Move quickly. Mapping a mere pawn.

Take Aways
1. 2.

Humans Will Not Change Key Elements;

Mobility Accessibility Emotion

3. 4.

Smart and Mobile - Spatial is Key The Big Players Are in Our Space Ignore at Your Peril!

Paul Farrell
Managing Director NGIS Australia paul.farrell@ngis.com.au www.ngis.com.au