* FATMA ABD EL-SAMIE * MAHMOUD MAHROUS AHMED * MAI MANSOUR * SAMUAL YOUSSEF ZAKI

* Company was founded in 1970. The founders, Steve Jobs, Steve Wozniak and Ronald Wayne. * Apple products and technologies iPod, iPhone, Ipad, mac OS. * Our Vision is make our products more smart and soled all over the world * Our Mission developing technologies by smart hardware. * Place: USA, Europe, Aisha
*

* Customer : high Classified people All over the world * Our product is smart technology * We have direct competitors other cellphones companies * Opportunities :movement of marketing towards games and smartphones * Our weakness is strong competitors * Goals and objectives :To be the first company in the smart phones

TO MAKE A CONTRIBUTION TO
THE WORLD BY MAKING TOOLS FOR THE MIND THAT ADVANCE

HUMANKIND.

*Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

: *Founded: April 1, 1976 (incorporated January 3, 1977 as Apple Computer) *Founders: *Steve Jobs *Steve Wozniak *Ronald Wayne

*Macintosh Computers *the iPad *the iPhone *Mac OS X operating system *iTunes media browser * iLife suite of multimedia *the Safari web browser *IOS mobile operating system.

*Product:
*An American multinational corporation *Industry Computer hardware ,computer software

Price

*199$
Promotion

*Sales promotion : we make our propaganda *Advertising: Apple website and Celcom website

Places
*USA *UK *China *Canada

Competitors: Direct competitors: BlackBerry and android. Indirect competitors: No indirect competitors.

Customer: *Geographic Segmentation: Asia, USA and Europe. *Demographic Segmentation: luxury.

*Psychographic Segmentation :Factory foods that needs sugar in their product.

Behavioral Segmentation: *Loyalty status: loyalty. *Usage rate: light usage.

Collaboration
*Microsoft *BMW *At&t *Sprint *Verizon *Vodafone

Strengths

efficiency High performance Weakness -expensive

Opportunities
*The movement of the market towards gams * increasing applications of iphone

Threats
- the very high level of competition in the

technology markets like black Berry - Financial crisis in the world -cheaper cell phones from china

The Company is committed to bringing the best personal computing, mobile communication and portable digital music and video experience to consumers, students, educators, businesses, and government agencies through its innovative hardware, software, peripherals, services, and Internet offerings.

*Apple will have to expand the market for iPhones in Europe and Asia *the huge mobile phone markets in China and India *developing and selling the most cutting edge technological products possible *Iphone5

Product Development: * Business aims to introduce a new product of Mobile into Mobiles market

* Offers 5% discount for device

* Offers 15% discount for 2 devises * Offers 15% discount for devise and tablet.

* We will design our advertisement and advertise it in Celcom website , New Your Times in USA. * Our advertisement will cost 200 Dollars.

* Executive Summary * Vision * Mission * Situation Analysis * SWOT Analysis * Marketing Goals and Objectives * Marketing Strategy * Marketing implementation.