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It was incorporated in 1951 as Samsung Corporation. The meaning of the Korean word Samsung is "Tri-Star" or "three stars". Samsung Electronics was founded in 1969 in Suwon City South Korea as Samsung Electric Industries originally manufacturing electronic appliances such as TVs, calculators, refrigerators, air conditioners and washers.
CORE VALUES
In everything we do, we strive to help people live better lives.
VISSION AND MISSION SAMSUNG is dedicated to developing innovative technologies and efficient processes that create new markets, enrich people's lives, and continue to make Samsung a digital leader.
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MANAGEMENT
Chairman: Lee Kun - hee Headquarters
Mr. Doh-Seok Choi has been Samsung's president since 2001 and the company's chief financial officer since 1999.
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MARKET ANALYSIS
GLOBAL MARKET SHARE GAIN OF SAMSUNG
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Factory
Branch warehouse
Distributor
Direct dealer
Sub - Dealer
Consumer/Customer
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WHAT IS MARKETING ? Marketing deals with identifying and meeting human and social
needs profitably.
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SAMSUNG
PRODUCT LIFE CYCLE OF SAMSUNG MOBILES
Next Is What?
Omnia
Touch wiz
Ultra
Beat 450
Introduction
Growth
Maturity
Decline
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Introduction
Growth
Maturity
Maturity 14
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TARGETING
Targeting is the process of focusing on a particular market with a particular product . LOCAL MARKET
TEIR 1 CITIES TEIR 2 CITIES
NICHE MARKET
initiated transformation from a low-end OEM into a world-class electronics company and now Samsung came to be perceived as a company with exciting product portfolio. TOP Olympic Sponsor for the 2008 Beijing Olympics and Olympic Partner for the 2008 Olympic Torch Relay. Manavjit Singh Sandhu was its Olympic Brand Ambassador and launched the program 'Spread the Olympic Flame'
OLYMPIC GOLD MEDALIST ABHINAV BINDRA AS BRAND AMBASSADOR FOR ITS CONSUMER ELECTRONICS BUSINESS APPOINTS AAMIR KHAN AS ITS BRAND AMBASSADOR FOR MOBILE PHONES New, spunky, tagline - 'Next is What ?'. It is being used in all of 'Samsung Mobiles' communication material.
2007 Financial Overview AMOUNTS IN BILLIONS Net Sales* Total Assets Total Liabilities Total Stockholder's Equity Net Income* WON 161,847.4 284,165.5 180,833.2 DOLLARS 174.2 302.9 192.7 EUROS 127.2 205.7 130.9
103,332.3 12,873.7
110.1 13.9
74.8 10.1
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CONCLUSIONS INITIATIVES TAKEN BY SAMSUNG TO PROMOTE CSR Making CFC gas free compressors.
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GROUP MEMBERS GURPREET SINGH VIRK(35) ABHIROOP SUR(04) MANISH SHARMA(53) RAHUL SAXENA(73) ROHAN SACHDEVA(77) SHOBHIT SINGH(88)
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BIBLIOGRAPHY WWW.Samsung.com WWW.wikipedia.com WWW.Marketsurvey&facts.com Marketing Management By :Philip Kotler International Marketing
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