iTunes and You Tube have been described as metabusinesses.

( David Weinburger 2009 ) In the case of You Tube it is always changing. There is no common understanding of what it is or who it is for. It consists of both user generated content as well as popular commercial forms. It both challenges commercial media and is exploited by it. http://www.youtube.com/watch?v=6c0rsgwy eak Take the Xfactor Talk Talk idents for example

Why You Tube?

Loss of community Networked Individualism What do you understand by this? Do you agree that these are major factors in why You Tube works?

Individualism Independence Commercialisation

Community Relationships Authenticity

Is a platform for Vlogs

MAINSTREAM/ COMMERCIAL FILM MASH UPS ETC

Hitler- how many mash ups of this can you find?

VLOGS OF VLOGS

http://www.youtube.com/results?search_query=Hitler+ vu+vuzella&aq=f

Charlie ? ?

Nuama Nuama ?

Trailers Recut- Have a go?

www.thetrailermash.com/

Angry Alien 60 Second Bunnies Create your own www.angryalien.com Bomb Iran Xfactor

http://www.google.co.uk/#hl=en&biw=1222&bih= 847&q=bomb+Iran++You+Tube&aq=f&aqi=&aql=& oq=&gs_rfai=&fp=c5d0e06a7a205ce7

http://www.youtube.com/watch?v=CAKJBzE8a3A

The looking glass selfAnyone may be watching but there is anonymity in watching- nobody knows who is watching at any time. This creates a mask of confidence- the freedom of experience without anxiety. This also enables people to express hatred- Hatred as public performance You Tube therefore offers connection without constraint

You Tube is made up of user generated content. Users are protective of it. It is a means by which people share and connect and users react to any supposed infringements on its authenticity. Find the following You Tube items and explain the significance of each , in terms of authenticity, playing with identity. What happened when the creator was exposed? Lonely Girl 15 http://www.google.co.uk/#q=lonely+girl+15+youtube&hl=en&biw=1222&bih=847&prmd=v&source=univ&tbs=v
id:1&tbo=u&ei=LAXhTKH6I8jNhAeu0sGRDQ&sa=X&oi=video_result_group&ct=title&resnum=4&ved=0CEAQqwQw Aw&fp=c5d0e06a7a205ce7 http://www.google.co.uk/url?sa=t&source=web&cd=3&ved=0CCcQFjAC&url=http%3A%2F%2Fen.wikipedia.org%2F wiki%2FLonelygirl15&rct=j&q=lonely%20girl%2015%20youtube&ei=LAXhTKH6I8jNhAeu0sGRDQ&usg=AFQjCNFY5b LaSsfSdiuwg6LP0_FQmIghgw&cad=rja

Lisa Nova

http://www.google.co.uk/#hl=en&biw=1222&bih=847&q=Lisa+Nova+youtube&aq=f&aqi=&aql=&oq=Lisa+Nova +youtube&gs_rfai=&fp=c5d0e06a7a205ce7

Mad V Video- One World

http://www.youtube.com/user/MadV

Free Hugs
http://www.google.co.uk/#hl=en&biw=1222&bih=847&q=Free+Hugs+You +Tube&aq=o&aqi=g10&aql=&oq=&gs_rfai=&fp=c5d0e06a7a205ce7

What is significant about these items?