C PH TRUNG NGUYN

Vit Nam 1996-2007

THNH VIN THAM GIA

NGUYN QUANG MINH NGUYN PHI ANH NGUYN XUN SINH

PHNG TH TI
PHNG QUANG QUYT NGUYN THANH TNG L TH THANH HOI

NI DUNG THUYT TRNH

GII THIU V TRUNG NGUYN

PHN TCH YU T MI TRNG MARKETING

PHN TCH HNH VI KHCH HNG

NH V V PHN ON TH TRNG

MARKETING MIX

NI DUNG THUYT TRNH

GII THIU V TRUNG NGUYN

PHN TCH YU T MI TRNG MARKETING

PHN TCH HNH VI KHCH HNG

NH V V PHN ON TH TRNG

MARKETING MIX

NI DUNG THUYT TRNH

GII THIU V TRUNG NGUYN

PHN TCH YU T MI TRNG MARKETING

PHN TCH HNH VI KHCH HNG

NH V V PHN ON TH TRNG

MARKETING MIX

PHN TCH YU T MI TRNG MARKETING

MI TRNG MARKETING

MI TRNG VI M
NH CUNG NG TRUNG GIAN MARKETING I TH CNH TRANH

MI TRNG V M

Nh cung ng
Ngun nguyn liu u bt ngun t nng tri caf do chnh Trung Nguyn u t v qun l Trung Nguyn m 1000 ha caf bn vng c Lc a din tch ln 2500 ha vi 1000 h nng dn tham gia Xy dng v nng cp h thng ti tiu m bo nc cho din tch trng caf M cc lp tp hun cho nng dn trng caf tng cht lng ngun nguyn liu

PHN TCH YU T MI TRNG MARKETING

MI TRNG MARKETING

MI TRNG VI M
NH CUNG NG TRUNG GIAN MARKETING I TH CNH TRANH

MI TRNG V M

TRUNG GIAN MARKETING

Ca hng Nhng quyn Kinh doanh

Trung Nguyn

Khch hng

Trung

Nguyn i tin phong p dng m hnh kinh doanh nhng quyn thng hiu ti Vit Nam

TRUNG GIAN MARKETING

C hi
Nhanh chng thm nhp cc th trng Thu c khon ph nhng quyn (30-50 ngn USD/qun)

Thch thc
Kh kim sot cht lng ng nht Kh qun l ton b h thng dn n mt kim sot Kh ng nht vi chnh sch ton cu ca Trung Nguyn

PHN TCH YU T MI TRNG MARKETING

MI TRNG MARKETING

MI TRNG VI M
NH CUNG NG
TRUNG GIAN MARKETING I TH CNH TRANH

MI TRNG V M

I TH CNH TRANH
Cnh tranh tim n

Cnh tranh hin ti

i th cnh tranh

p lc Cung ng

Sn phm thay th

I TH CNH TRANH
i th cnh tranh trc tip

Nescafe ca Nestle

Vinacafe ca cng ty CP caf Bin Ha

Caf Vinamilk

Maccoffee ( Singapore)

C PH HA TAN TRUNG NGUYN

I TH CNH TRANH
Cc sn phm thay th:

Caf lon ha tan Birdy

Caf lon ha tan VIP

Caf lon ha tan Nestle

Cc sn phm khc

I TH CNH TRANH
Cnh tranh tim n

+ Cng ti Thi Ha + Cng ti An Thi + Cng ti Ph Thi + Cng ti CADA + Cng ti VICA

Ro cn i vi Trung Nguyn l khng cao

P LC NH CUNG NG
Ngun c ph n nh t Ty nguyn Dy chuyn sn xut cng ngh chu u lun m bo cho Trung Nguyn sn xut ra c nhng sn phm cht lng tt. Trung Nguyn chnh l nh cung cp nguyn liu u vo cho vic sn xut ca mnh. p lc t nh cung cp l vn m Trung Nguyn khng phi i mt hin nay

PHN TCH YU T MI TRNG MARKETING

MI TRNG MARKETING

MI TRNG VI M
MI TRNG KINH T
CHNH TR - PHP LUT MI TRNG VN HA

MI TRNG V M

MI TRNG KINH T
+ Vit Nam ang trn pht trin vi nhiu c hi hp tc v hi nhp mi => To nhiu c hi cho Trung Nguyn u t m rng hot ng sn xut kinh doanh + Kinh t Vit Nam bt n v t l tng trng, lm pht, gi tr ng tin Vit Nam => Kh khn trong thu mua nguyn vt liu v xoay vng vn u t

PHN TCH YU T MI TRNG MARKETING

MI TRNG MARKETING

MI TRNG VI M
MI TRNG KINH T
CHNH TR - PHP LUT MI TRNG VN HA

MI TRNG V M

MI TRNG CHNH TR - PHP LUT

+ c nh nc ra chnh sch bo h v quyn li v thng hiu khi Vit Nam gia nhp WTO + H tr gi thnh sn phm to iu kin xut khu ra nc ngoi. + Nh nc thnh lp hi caf iu hnh v pht trin c ph trnh c quyn, tranh chp th trng xm phm li ch doanh nghip

PHN TCH YU T MI TRNG MARKETING

MI TRNG MARKETING

MI TRNG VI M
MI TRNG KINH T
CHNH TR - PHP LUT MI TRNG VN HA

MI TRNG V M

MI TRNG VN HA
+ Trung Nguyn d dng to c s tng ng v vn ha vi cc c s cung cp c ph do c v tr ngay ti Bun Ma Thut + D dng to c nt c trng ca c ph Vit Nam trong tng sn phm ca mnh => L im mnh ca Trung Nguyn so vi cc i th khi xy dng mi quan h v hnh nh thng hiu

NI DUNG THUYT TRNH

GII THIU V TRUNG NGUYN

PHN TCH YU T MI TRNG MARKETING

PHN TCH HNH VI KHCH HNG

TH TRNG MC TIU V NH V TH TRNG

MARKETING MIX

PHN TCH HNH VI KHCH HNG

+ Thi quen tiu dng c ph ca Vit Nam * Ch bin, pha ch, thng thc ti thi im c bit v khng gian c bit * Cch thng thc ph thuc vo tng lp, tui tc vi cc s thch khc nhau + Tnh hung mua hng

+ Thi khch hng i vi sn phm

+ Mc trung thnh vi nhn hiu

+ Li ch tm kim

NI DUNG THUYT TRNH

GII THIU V TRUNG NGUYN

PHN TCH YU T MI TRNG MARKETING

PHN TCH HNH VI KHCH HNG

NH V V PHN ON TH TRNG

MARKETING MIX

NH V V PHN ON TH TRNG
NH V TH TRNG

HNH NH
CC I L

SN PHM

NH V V PHN ON TH TRNG
TIU THC A L

tui
Ngnh ngh
TIU THC TM L

PHN ON TH TRNG MC TIU

DN S - X HI

Li sng

HNH VI TIU DNG

Thi khch hng

Li ch tm kim

NI DUNG THUYT TRNH

GII THIU V TRUNG NGUYN

PHN TCH YU T MI TRNG MARKETING

PHN TCH HNH VI KHCH HNG

NH V V PHN ON TH TRNG

MARKETING MIX

MARKETING MIX
C ph G7 3in1 c khu v v hng thm m , ng gu thng thc c ph

C ph G7 2in1 em n cho ngi thng thc mt ly c ph en thm ngon mnh m tc th.

Passiona c cng thc c bit v hng v quyn r c o vi hm lng caffeine ph hp p ng gu thng thc c ph ca phi p.

G7 Cappuccino c xng tng l N hong ca c ph th gii. G7 Cappuccino baogm cc sn phm: G7 Cappuccino Hazelnut, G7 Cappuccino Irish Cream v G7 Cappuccino Mocha.

GI SN PHM
Trung Nguyn s dng chin lc nh gi cao hn i th cnh tranh trong mt s th trng nh Nht Bn i vi th trng trong nc trung nguyn nh gi sn phm rt a dng ph hp vi nhiu i tng thng thc c ph, nh: o Cafe G7 Cappuccino Irish Cream 12*18g c gi l 36.000 VN o C ph Ho Tan G7_C ph ng( 15 gi x 16gr) c gi l 35.000 VND. o sn phm G7 cafe ha tan 3 trong 1 ( 20 gi x 16g) c ga 35000 VND. o C ph ha tan G7 - Cappuccino Hazelnut c gi l 36.000 VND.

XC TIN BN HNG
PR-quan h cng chng da trn nn tng gi tr ct li m cng ty hng n.

Chn mua bn quyn mt bi ht ph hp vi gi tr ch o m Trung Nguyn mong mun truyn t v a vo qung co,.

XC TIN BN HNG
Nhng tt c ch dng li , Trung Nguyn khng c nhng bc i v k hoch di hi. n lc, cc hot ng xc tin ca Trung Nguyn cn phi mnh m, lin tc v di hi hn trnh n vic chm nghm thng hiu khi n ang trn pht trin.

PHN PHI
CNG TY CP CAF HA TAN TRUNG NGUYN

PHN PHI RNG KHP

TH TRNG TH GII H THNG PHN PHI G7 MART

CC I L

SIU TH

PHN PHI
Phn phi ti cc siu th

Phn phi ti cc i l, ca hng bn l

C ph ha tan trung Nguyn c mt ti hu ht nc trn th gii

Kt lun
thc s thnh cng v c ting vang trn th trng quc t, Trung Nguyn cn phi n lc nhiu hn na trong vic a ra cc chin lc v chnh sch.
Mun vn ra th gii i hi Trung Nguyn phi to c nhng im khc bit so vi cc hng caf khc