Presenting By Gourav Madhu Krishna Mayank Page 1

CONTENTS Contents
INTRODUCTION OBJECTIVE OF THE STUDY PRODUCT PROFILE DATA ANALYSIS OF SURVEY CONCLUSION

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INTRODUCTION
This project is about the market share of different brands of biscuits based on consumer taste, choice and preferences.
The sample size of our survey was limited due to time constraint. Still we tried best to estimate the result which gives a fair overview of the Warangal market. The survey was conducted in a small region of Warangal, so we cannot assume this data as the general consumer choice of the whole India.

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OBJECTIVE OF THE STUDY

This report basically focuses on the consumer behavior and perception about the biscuit market. We tried to study the brand consciousness, purchasing capacity, taste and preferences of the consumers.

The idea behind this topic is to explore the hidden potential of the biscuit market of the FMCG sector.
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PRODUCT PROFILE
Biscuit is a family of the candy group which is largely consumed by children and teenagers. Biscuits can be savory, sweet, plain baked, filled or coated (or a mixture of several of these options). Some biscuits supply special dietary needs, such as those for high fibre, protein or extra vitamins ( as in infant rusks). Biscuits also contain fat and often sugar, and are cut or moulded into thin layers and baked rapidly and thoroughly. If packed in a moisture proof material, biscuits can have a long shelf life.
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FREQUENCY OF EATING BISCUITS

18% 37% 24% ONCE TWICE OFTEN

DEPEND 21%

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BISCUIT AS A SNACK SUBSTITUTE

60 50

NO.OF CUSTOMERS

40

30

20

10

0 Series1

NO 25

YES 51

NOT SO OFTEN 19

DON'T KNOW 5

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REASON TO PREFER A BRAND AS THEIR FAVOURITE

2% 26% 38% TASTE ENERGY GOOD QUALITY OTHER

34%

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MOST POPULAR BRANDS

19%

48% 16%

BRITANNIA SUN FEAST CADBURY OTHER

17%

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BRAND SWITCHING PATTERN

50 45 40 35 NO.OF CONSUMER 30 25 20 15 10 5 0

NO
16

YES
46

NOT SO OFTEN
29

Series1

NOT BRAND CONCIOUS 9

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PREFFERED FLAVOUR
OTHER 13

COOKIE

38

ORANGE

23

CHOCOLATE

26

10

15

20

25

30

35

40

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MOST PREFERED PACKAGING

35 30

25 NO.OF CUSTOMERS

20

15

10

CARDBOARDBOX
34

Series1

METAL OR PLASTIC BOX 24

PLASTIC WRAPPER
31

OTHER
11

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IMPACT OF PACKAGING

10%

42% 28%

YES NO NOT MUCH DON'T KNOW

20%

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MOST LIKED SHAPE

Chart Title
50 45 40 35 30 25 20 15 10 5 0 Series1

Axis Title

CIRCLE 50

SQUARE 21

RACTANG LE 17

OTHER 12 Page 14

RANKING OF BRANDS
50 45 40 35 30 25 20 15 10 5 0 BRITANNIA PRIYA GOLD PARLE SUN FEAST ANMOL BISK FARM HORLICKS CADBURY Series1 Series2 Series3

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PRICING PATTERN
OWN PRICE 16-20Rs 11-15Rs 5-10 Rs 0 Series1 5-10 Rs 17 10 20 11-15Rs 42 30 16-20Rs 32 40 50 OWN PRICE 9 Page 16

CONCLUSION
We can conclude from the overall analysis that there is a significant difference between preferences of biscuits among different customers according to taste, quantity purchased and quality assured even packaging pattern.
The statement highlights the main objective of this project that consciousness of the various brands has a significant difference among them which creates a significant impact over the perception and purchasing pattern of the consumers regarding biscuits. Thus, the presence of various brands will give the customers a lot of choices and take care of their satisfaction levels.
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