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  • Asli Masala Chili Powder Business Plan

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    Nilesh Hiremath
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    This document provides a business plan summary for a proposed chili powder manufacturing business called Asli Masala in Nasik, India. The 3 sentence summary is: The business plan proposes establishing a chili powder manufacturing business in Nasik to take advantage of the available raw materials, transportation and power supply facilities. The business would produce, package and market chili powder under the brand Asli Masala, targeting the food industry and individual consumers. Financial projections estimate annual chili powder production of 36,000 kgs with an estimated yearly revenue of Rs. 3.6 crores and net profit of Rs. 21.45 lakhs in the first year of 48% production capacity utilization.

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    Asli Masala

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    This document provides a business plan summary for a proposed chili powder manufacturing business called Asli Masala in Nasik, India. The 3 sentence summary is: The business plan proposes establishing a chili powder manufacturing business in Nasik to take advantage of the available raw materials, transportation and power supply facilities. The business would produce, package and market chili powder under the brand Asli Masala, targeting the food industry and individual consumers. Financial projections estimate annual chili powder production of 36,000 kgs with an estimated yearly revenue of Rs. 3.6 crores and net profit of Rs. 21.45 lakhs in the first year of 48% production capacity utilization.

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    Attribution Non-Commercial (BY-NC)
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    86 views16 pages

    Asli Masala Chili Powder Business Plan

    Uploaded by

    Nilesh Hiremath
    This document provides a business plan summary for a proposed chili powder manufacturing business called Asli Masala in Nasik, India. The 3 sentence summary is: The business plan proposes establishing a chili powder manufacturing business in Nasik to take advantage of the available raw materials, transportation and power supply facilities. The business would produce, package and market chili powder under the brand Asli Masala, targeting the food industry and individual consumers. Financial projections estimate annual chili powder production of 36,000 kgs with an estimated yearly revenue of Rs. 3.6 crores and net profit of Rs. 21.45 lakhs in the first year of 48% production capacity utilization.

    Copyright:

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    of 16

    ASLI MASALA (CHILLI POWDER)

    By:
    Amit Naik (11201) Vishal Deore (11213) Nilesh Hiremath (11218)

    Sagar Zaparde (11255)

    Agenda
    Introduction Location Justification

    Product Details
    Raw Material Production Process Market Potential Marketing Strategy SWOT Analysis Financial Details

    Future Prospects

    Introduction
    Vision Statement

    To manufacture and market food product on a sustainable basis catering to all segments of the society at affordable prices and increase the intrinsic value for all stakeholders
    Mission Statement

    We are dedicated to provide our customers with the finest, high-quality product, hygienically prepared and competitively priced, living up to the expectations of our customers and suppliers for achieving symbiotic relationship. We will achieve this with best business ethics & practices

    Location Justification
    We are going to launch our business unit at Nasik.

    Following facilities are available there cheaply and

    adequately. 1. Raw Material 2. Transportation 3. Power Supply

    Product Details
    Product : chili Powder Use : one of the main

    spices in food items used as a flavoring stuff for making the food item spicy.
    Brand : Asli Masala

    Market Potential
    Era of fast food, Hotel Industry Routine food preparations Food Products, eg. Chips

    Now is the age of Readymade

    India
    India produced 12 lakh tonnes 2. Global production was 27.7 lakh tonnes 3. Major States producing are Andhra pradesh,Karnataka,Tamil Nadu.
    1.

    Chilli Producing States

    Raw Material
    Dry Red chili

    Edible Oil

    chili Powder

    Production Process
    Cleaning

    Removing Stalks and Seeds

    Pulverization

    Mixing oil to it

    Packaging

    Production Capacity
    Installed Capacity (100%)
    Product Rate Daily Qty Daily Value Monthly Qty Monthly value Yearly Qty Yearly Value

    chili Powder

    100

    250

    25000

    6250

    625000

    75000

    7500000

    Utilized capacity (48%)

    YEAR

    Product 1 chili Powder

    Rate 100 55 55

    Daily Qty 120 130 13

    Monthly Daily Value Qty 12000 7150 715 3000 3250 325

    Monthly value 300000 178750 17875

    Yearly Yearly Qty Value 36000 39000 3900 3600000 2145000 214500

    COST

    chili required
    Edible Oil

    2359500

    Marketing Strategy
    Competitive Price

    Local News Paper and Local TV channel

    Commission to distributors

    SWOT Analysis
    STRENGTH -Less Capital Investment -Huge Market -Less Inventory cost -8 months shelf life

    WEAKNESS -Non-Branded

    SWOT Analysis OPPORTUNITY -Market expansion -Diversification -Scope to utilize 100% production capacity THREATS -Huge Competition -Home made masala -Supply & demand Fluctuations

    Future Prospects
    Depending upon the demand, Increase utilization capacity from 48% to 60% to 72%.

    Diversification in other types of masala.

    Sale in other cities

    Financial Details

    Thank You !

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