Professional Documents
Culture Documents
A new product progresses through a sequence of stages from introduction to growth, maturity, and decline.. ..impacting the marketing strategy and the marketing mix
Idea Generation
Market Testing
Development
REV
Business Analysis
Commercialization
Stages in NPD
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Product Development
Costs
Profits
Marketing Objectives
Profits
Marketing Objectives
Product Price
Distribution Advertising
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12
Profits
Marketing Objectives
Product Price
Distribution Advertising
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15
Profits
Marketing Objectives
Advertising
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6% 7% 10%
5%
28%
Portables Desktops Other Music Related Products and Services Software, Service, and Other Net Sales
17% 27%
iPhone and Related Products and Services Peripherals and Other Hardware
http://www.marketlineinfo.com/library/DisplayContent.aspx?R=5B0A0C20-9BB6-4284-A575-AC0F2261F45C&N=4294839864
http://www.apple.com/ca/ipod/compare-ipod-models/
http://en.wikipedia.org/wiki/IPod_Classic http://www.apple.com/ipodclassic/
http://en.wikipedia.org/wiki/IPod_Classic
http://en.wikipedia.org/wiki/IPod_Touch http://www.apple.com/ipodtouch/
movies, games, apps at fingertips. HD Video recording, Retina Display, Air play, Voice Control features. Price: 8GB : $199; 32GB: $299; 64GB: $399 Promotion: Advertisement on TV, billboards, magazines. Focus on numerous applications. Place: Online, Apple Store, Future Shop, Best http://www.apple.com/ipod/compare-ipod-models/ Buy, Costco.
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