By:- GROUP NO.

:- 10 SEN HALL

By:- Group No. 10 SEN HALL

Introduction Indian Retail Sector Pantaloons Retail India Limited Company Mission & Objectives Segment Brands Distribution Channels Distribution & Logistics 5 Ps of Pantaloons Conclusion

Marketing intermediaries whose job is to help move goods from the raw-material state to producers and then on to consumers create utility Utility is an economic term for the value, or wantsatisfying ability

The success of a firm often depends on its ability to take orders, process them, and get the goods to customers / Distribution Channels

Fifth largest globally

India is positioned as the leading destination for retail investment Indias retail industry accounts for 10 percent of its GDP and 8 percent of the employment to reach $17 billion by 2010 Retail sector is expected to contribute to 22 per cent of India's GDP by 2010.

Indias leading retail groups, operating multiple retail formats across the market, part of Future Group The companys leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, an Indian hypermarket chain, Food Bazaar, a supermarket chain, and Central, a chain of destination malls Collaborated with Indias leading boutique film company Vinod Chopra Films

Our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development. We will be the trendsetters in evolving delivery formats We shall infuse Indian brands with confidence and renewed ambition. We shall be efficient, cost- conscious and committed to quality in whatever we do.

Menswear Ladies wear Kids wear Footwear Lee-cooper, etc. Cosmetics Sportswear Perfumes & Handbags Lingerie

RIG, John miller, JM sports etc. Honey, Annabelle, Mix & Match, etc. Chalk, Bare7214, etc Lakme, Garniere, etc Addidas, Reebok, etc Hugo, Tommy Hilfiger, etc

The material distribution structure that moves a product from the manufacturer to the consumer or user. The marketing structure that, as a part of the distribution channel, ensures the achievement of marketing objectives 70% of their business is done by selling their own products

Direct Channel
Manufacturer Consumer

Indirect Channels
Manufacturer Retailer Consumer

Manufacturer

Wholesaler

Retailer

Consumer

Manufact urer

Agent

Wholesaler

Retailer

Consumer

In store Pantaloons keep 70% of products of their own brand. Remaining 30% include complete inventories of non- apparels & and some apparels brands like UMM, Rang Munch, Bare Denim, leisure Denim & Rig etc

Manufacturer (own) () Manufacturer (other) FKS (Pantaloon) s) Retailer Consumer

Retailer

Consumer

Decision to stop the supply of its ready-made garments to other outlets Pantaloon has decided to open up Distribution Collection Center (DCC) in the four major metro cities of the country They are among the very few retailers who make serious and optimum use of barcodes and ERPs

Product Price Promotion Positioning People

it was a great experience to explore the retail sector of Pantaloons .Shopping in India has witnessed a revolution with the changes in the consumer buying behavior and the whole format of shopping altered. It is expected that by 2010, India may have 600 new shopping centers Pantaloons ranks in the pyramid of Indian Retail with its brilliant consumer centered approach and marketing To compete in this sector one needs to have up-to-date market information for planning and decision-making. The second most important requirement is to manage costs widely in order to earn at least normal profits in face of stiff competition