RADIO ADVERTISING IN INDIA

BY ZARNA GALA ROLL NO.10B717 STD-SYBMS

AIM OF THE PROJECT

To understand the situation of radio as advertising medium today in a better manner, and also provide recommendations as to how radio can be used to its full potential and the various efforts which should be taken to improve it.

OBJECTIVES
To

implement our learnings To be upgraded with the particle business life To develop the project and research skills To increase our confidence level To implement the quality to work with co-ordination. To know about the marketing and advertisement strategies of radio. To get the knowledge of importance of advertisement to company

INDEX
SR NO. 1. CONTENTS CHAPTER- I A Introduction of radio B History of radio C SWOT analysis of radio D Indian advertising industry E Radio advertising in India F Advantages and Disadvantage of radio advertising

2.

CHAPTER II
A Research and methodology of data collection B Data analysis

C Types of radio advertising D Length of spots

E Producing a radio advertisement F Selling radio advertisement G Elements of a good radio advertisement H Creative radio advertisement

3.

CHAPTER III A Radio with other media B Interview schedule with RED FM C radio channels and their advertisement D All India Radio (AIR) E Future radio advertisement

4.

CHAPTER IV A Case study on TALAASH B Conclusion C Recommendations D Bibliography E Annexure 1-2

INTRODUCTION TO RADIO
Radio

is the transmission of signals by modulation of electromagnetic waves with frequencies below those of visible lights. Electronic magnetic radiations travel by means of oscillating electromagnetic fields that pass through the air and the vacuum of space. Information is carried systematically changing (modulation) some property of the radiated waves, such as amplitude, frequency, phase or pulse width

INTRODUCTION TO ADVERTISEMENT
Advertisement

is a process, not a medium in its own right, although it uses different media forms to communicate.
Advertising

in its simplest form, is the way in which the vendor or manufacturer of a product communicates with consumers via a medium, or many different media.

Advertising in general expresses the positioning.

INTRODUCTION TO RADIO ADVERTISEMENT

Radio can be used effectively for advertisement since it can target the large audience because of its high reach. Radio is good at increasing awareness about the brand and business and helping in building the brand image.

IMPORTANCE OF RADIO ADVERTISEMENT

Largest

reach and frequency Broadly selectivity Cost - efficiency Creativity and flexibility Proximity to purchase As a complement to another media A personal medium

Websites

BIBLIOGRAPHY

www.allindiaradio.org www.radiomirichi .com www.exchange4media.com www.economicstimes.com www.televisionpointrating.com www.howstuffworks.com www.ipoddar.org www.telecomtalk.info www.bloomberg.com Newspaper DNA Times of India Mumbai mirror Magazines Chitralekha India today

LITERATURE REVIEW
Visit

to RED FM, 93.5 (MR. TAMAGNA GHOSH THE ASSISTANT MARKETING MANAGER)
OGILVY

on advertising by Ogilvy, Carlton publishing group, year 2007, ISBM number 978-1-85375-6153
Fall

of advertising and rise of PR of Ries, Harper business paper of edition, year 2009, ISBM number 006-008198-8.

THANK YOU