Market Research & Competitive Analysis

Between

Apple Inc & Samsung Electronics

Introduction :
Apple Inc :
Apple Company was formed & Started By Steve Jobs & Wozniak in April 1976 in a Small Garage. Apple is an Multinational Corporation that Aims to Provide Consumer Electronics , Computer Software & Personal Computer around the World through its Innovative Hardware Design & Engineering , Software & Internet Offerings. Headquarters : Apple Campus , Infinite Loop, Cupertino , California USA.

Company Provides : Computer Hardware Computer Software Computer Electronics Digital Distribution

Products Sold By Apple Inc :

Hardware Line :

Macintosh Line of Personal Computers : iMac Macbook Pro Macbook Air Mac Mini
Portable Media Players : iPod Touch iPod Nano iPod Classic Mobile Phone : iPhone. Television : Apple TV

Software Line :
Mac OS X Operating System

iTunes

iLife iMovie , iPhoto

Final Cut Pro Movie Maker

Aperture Professional Photographers

Microsoft Office for Mac 2011.

Samsung Electronics : Samsung Electronics was Founded in 1969 in Suwon , South Korea as Samsung Electric Industries & in 1988 it Merged with Samsung Semiconductor & Communications.

Samsung Electronics is a South Korean Multinational Corporation, Specializing in Electronics and information technology.

Headquarters : Suwon , South Korea.

Company Provides : Computer Hardware & Software . Consumer Electronics Appliances

Products Sold By Samsung Electronics :

Hardware Line :
Mobile Phones.
Tablet PC Television Blu Ray & DVD player Home Theatre Camera & Camcorder NoteBooks Monitor

Memory Cards
Printers

Home Appliances :
Refrigerator Air Conditioner Washing Machine Microwave Dishwasher

Objective
Primary Objective : To Identify the Market Share of Samsung Electronics in Mumbai Central Suburban District.

To Study Brand preference of Consumer in Selection of Brand of Television.

To Study Brand preference of Consumer in Selection of Brand of Laptops To Study Brand preference of Consumer in Selection of Brand of Tablets To find most Important parameter for Selection of brand of Mobile Phone.

Objective
Secondary Objective :

To study profit margin of major brands in Television.

To Study Profit Margin of Major Brands in Laptops.

To Study Profit Margin of Major Brands in Tablets .

To Study Profit Margin of Major Brands in Mobile Phones.

To find Number of brands in Television, Laptops, Tablet & Mobile Phone in Mumbai Central Suburbs.

Research Methodology :

Target Size : 100 Dealers in Central Suburbs

Sampling Method :

Random Sampling Method.

Primary Research :
Questionnaire Method Telephonic Interview Method Observation Method. Personal Interview

Secondary Data :
Magazines & Journals. Sales Figures Report & Analysis Internet Blogs [ Free Essays ]

While visiting the Shops I:

Calculated the display share of the SAMSUNG product in shop.

Collected the data of actual monthly sale of the SAMSUNG product in few shop.

Found out the problems that the dealers were facing while selling the SAMSUNG product.

Found out the customer response for SAMSUNG products by asking the owner of the shop. Checked whether demo calls were attended or not. Noticed the Enquiry Regarding SAMSUNG PRODUCTS.

Data Analysis :
Shows no. Of companys product sold from dealers shop.

3.5

2.5

1.5

0.5

0 Five Four Three Two

Shows Major brand of TV [LED & LCD], sold by dealers.

Market Share of Television in Mumbai.

1% 36 % 42 %

Samsung Sony Other

21 %

Apple

Most important parameter for more sale of TV

Important Parameter for Sale of TV in Mumbai.

10 % 15 % 28 %

Price Quality

17 %
30 %

Service
Advertisement Schemes

Shows the major brands of LAPTOPS sold by Dealers Market Share of Laptop In Mumbai

10 %
11 %

26 %

15 %

20 % 18 %

SONY VAIO DELL SAMSUNG APPLE HP OTHERS

Most important parameter for more sale of Laptops

Important Parameter for Sale of Laptops in Mumbai.

9% 13 % 27 %

19 % 32 %

Price Quality Service Advertisement Schemes

Major brands Tablets POST PC Device sold by dealers.

Market Share of Tablet in Mumbai

8% 14 %

3%

53 %

22 %

Apple iPad Samsung Tab BB Playbook Micromax Reliance

Most important parameter for more sale of Tablet Post PC Device

Important parameter for Sale of Tablet

8% 10 % 32 %

22 %

28 %

Price Appllication Quality Advertisement Service

Major brands of Mobile Phone sold by dealers.

Market Share of Mobile Phone in Mumbai

8% 33 % 10 %

8%

16 %

25 %

SAMSUNG APPLE BLACKBERRY NOKIA SONY OTHERS

Most Important parameter for more sales of Mobile Phone

Important Parameter for Sale Of Mobile Phone

8%
10 % 37 %

20 %

25 %

Price Application Quality Advertisement Service

Shows High Profit margin brands

4 3.5 3 2.5 2 1.5 1 0.5 0 Apple SAMSUNG Sony Blackberry Nokia

Conclusion